Innovate: Never "Lose" a Great Idea INNOVATE

Creativity is not predictable. Your best ideas may come to you when you are running, when you have just climbed a mountain, or right after you awoke from a vivid dream. You may not always have pen & paper by your hand, but most of the time you will have your cell phone with you. Use Sparks to quickly enter any ideas that come to you wherever you are and wherever you go. It only takes a few seconds to do so and all you need is an iPhone or iPod touch.

Focus: Separate the "Wheat from the Chaff" FOCUS

A picture says a thousand words. So they say and we agree. It is neither easy, nor effective to browse your ideas in a mostly one-dimensional list. Instead, we have created a colorful chart that visualizes your ideas in four dimensions - based on your ratings for each idea: The horizontal axis shows the degree of innovation, the vertical axis the simplicity of the idea, color denotes uniqueness (blue is cold, orange is hot) and the bubble size indicates potential.

Organize: Keep Track of Your Best Ideas ORGANIZE

If you are like us your problem is not that you have no ideas, your problem is that you have too many. Sparks helps you to keep track of your ideas by providing quick access to your most recently entered ideas as well as to your best ideas. In order to support you in deciding what ideas to pursue and which ones not, Sparks allows you to rate each idea in four easy to understand dimensions such as degree of innovation, simplicity, uniqueness and potential.